Art Director: Alex King
Copywriter: Clare Davis

Assignment: How can Airbnb tap even more into the "I'm a traveler, not a tourist" demographic?
Airbnb Immerse

We partnered with Airbnb hosts to curate authentic experiences in their respective cities. Participating hosts are featured as Immerse Hosts, and their curated lists can be accessed by booking their Airbnb home.

Airport Posters

Featuring Immerse Hosts, travelers can access free curated lists by scanning in QR codes.

Tips from your host

Booking with an Airbnb Immerse comes with perks.
VR Tower Viewers 
Strategically placed in high-traffic tourist areas, these tower viewers will encourage travelers to go off the beaten path by highlighting locations in the distance.

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