Facebook

Paid social product marketing videos

Market: APAC
Sometimes the best content on our Facebook feeds are special moments from the past. Share them, connect with past friends, and make those memories last forever.
Market: North America
"There's a Facebook Group for everything" was inspired by viral posts like the one below. I love this campaign because it is rooted in a culturally known truth and it has endless variations. It can be kept in a fun and lighthearted tone like all these examples or it can be taken into a more serious and helpful territory like Only Dads or Honda Mechanics.
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