PANDA EXPRESS

A 360 digital + social campaign for Honey Sesame Chicken Breast.

Honey Sesame Chicken Breast is a limited time dish Panda Superfans go nuts for every year.

We commissioned @mundobax, the original creator of the rice sign trend, to announce its return. 
Then we launched a series of digital videos featuring NFL tight end George Kittle. In these videos, George Kittle is a motivational speaker and he attributes his success to Honey Sesame Chicken Breast and finding "The Sweet Spot."
Then we continued to ride the motivational theme with scrappy #PandaMonday Motivations.
It's not a Panda Express campaign if we don't give away free food and delivery.
Also, I got to design some official Honey Sesame swag that can be purchased on shop.pandaexpress.com. That was really cool.
But wait, there's more! Some spoken word about Honey Sesame Chicken Breast? Yep.