A 360 digital + social campaign for Honey Sesame Chicken Breast.

Honey Sesame Chicken Breast is a limited time dish Panda Superfans go nuts for every year.

We commissioned @mundobax, the original creator of the rice sign trend, to announce its return. 
Then we launched a series of digital videos featuring NFL tight end George Kittle. In these videos, George Kittle is a motivational speaker and he attributes his success to Honey Sesame Chicken Breast and finding "The Sweet Spot."
Then we continued to ride the motivational theme with scrappy #PandaMonday Motivations.
It's not a Panda Express campaign if we don't give away free food and delivery.
Also, I got to design some official Honey Sesame swag that can be purchased on That was really cool.
But wait, there's more! Some spoken word about Honey Sesame Chicken Breast? Yep.