Honey Sesame Chicken Breast is a limited time offering that Panda Superfans always tweet about to come back. So for this particular year, we credited its return to the fans. Hence, the "Brought to you by you" campaign. This campaign was entirely social and digital. We created social challenges and got fans to dance, sing, change their Facebook names, change their LinkedIn job titles, and wake up at 1:43 am... all for a free bowl of Honey Sesame Chicken Breast. 

This level of personalized social content solidified our fan base and sent sales upwards.
Case Study Video
Two wrap-up (post challenge) videos.
Designed some official Honey Sesame swag found on shop.pandaexpress.com. That was cool.

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