As an art director I had the following roles:
Concept ideas with direction from the creative strategy team
Storyboard the ideas
Give creative direction to production partners
Provide support on live productions
Source stock videos and music
Design the type and UI seen in the videos
Provide animation direction for the motion team
Market: North America
The artist community on Instagram is a massive market, so we featured Butch Locsin from Los Angeles who advocates for mental health.
Market: North America
Creators are stepping up their content game and we wanted to inspire and educate them with a few tricks for Reels.
Market: Global
The new Remix feature on Reels makes creator collaboration easy.
Market: India
How do we highlight the location tagging feature for Stories and Reels? We didn't have quite enough budget to travel all around India, so did it by working with an animation studio.
Market: Japan
The search function is really dialed in now, much like the tasty confections from Japan.
Market: North America
More product marketing videos with a couple that feature influencers.