Panda Express
We created a cute but mighty character named Pep-Pep the Sichuan Wonderpepper
to tell the story that this new dish uses a special pepper grown only in Sichuan, China. 
Pep-Pep lives in the world's widest mobile site experience ever.
The goal is to swipe Pep-Pep 11,888 miles from Sichuan to California.
So far, Pep-Pep has been swiped 2M+ times for 10K+ miles.
In-store Screen Display
Social Digital Content
Oh yeah! We made a San Diego Comic Con pop-up store experience around it all.

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