Meta

Paid social product marketing videos for Instagram and Facebook.As an art director I had the following roles: part of the original concepting phase, storyboarding, creative direction for production partners, support and a creative eye on live shoots, sourcing stock videos and music, designing the type and UI seen in the videos, and providing animation direction for motion graphics team.

Client: Instagram

Market: North America

Project: A custom produced video featuring an LA artist named Butch Locsin who advocates for the positivity of the Instagram community.

Client: Instagram

Market: North America

Project: A custom produced video inspiring and educating creators to make Reels.

Client: Instagram

Market: Global (Showing EN-US version)

Project: A custom produced video highlighting the Remix feature in Instagram Reels.

Client: Instagram

Market: India

Project: An animated video highlighting location tagging.

Client: Instagram

Market: Japan

Project: A stock-produced video highlighting the search feature using tasty confections.

Client: Instagram

Market: North America

Project: Videos for TikTok advertising Instagram. Yes you read that right.

Client: Facebook

Market: APAC

Project: A stock-produced video about sharing unforgettable memories on Facebook.

Client: Facebook

Market: North America

Project: Videos for TikTok advertising about how "There's a Facebook Group for everything."