We created a cute but mighty character named Pep-Pep the Sichuan Wonderpepper
to tell the story that this new dish uses a special pepper grown only in Sichuan, China. 
Pep-Pep lives in the world's widest mobile site experience ever.
We got fans to swipe Pep-Pep 11,888 miles from Sichuan to California.
That's over 2 million swipes.
In-store Screen Display
Social Digital Content
Oh yeah! We created a San Diego Comic Con pop-up store experience around it all. Fly Pep-Pep west!

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