Skewered

Art Director: Alex King
Copywriter: Greg-Paton Ash

Assignment: What can you do about the spread of misinformation?

Award: Atlanta ADDYs - Digital/App Advertising - Bronze
We partnered The Associated Press and Snopes, two of the most trusted watchdogs in news reporting, to create a digital tool that can help combat the spread of misinformation.
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As users browse feeds on news sites and social media, Skewered scans content for bias and credibility. 
When misinformation trends or gains traction, Skewered articles can be shared to combat proliferation.​​​​​​​

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