Subaru

Art Director: Alex King
Copywriter: Greg-Paton Ash

Assignment: Payoff the insight that the Subaru Crosstrek is great for people who work in the city and play in the mountains.
Crosstrek Scenic Route

Subaru partners with Waze to provide alternative routes for drivers. The Crosstrek Scenic Route encourages drivers to consider the value of an outdoor driving experience over their estimated time of arrival.

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